Market Orientation and Corporate Performance
نویسندگان
چکیده
منابع مشابه
The Effect of Corporate Culture and Market Orientation on Iranian Industrial SMEs’ Performance
The purpose of this paper is to analyze the simultaneous effect of Corporate Culture and market orientation on the performance of small to medium-sized industrial manufacturing firms. To this end, a cross-sectional survey and variance based structural equation modeling was used for testing the hypotheses. The samples were selected based on a stratified sampling of commodity and specialty indust...
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One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more...
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ژورنال
عنوان ژورنال: Symphonya. Emerging Issues in Management
سال: 2001
ISSN: 1593-0319
DOI: 10.4468/2001.2.03lambin.chumpitaz